User Interface
Design & UXThe visible part of a digital product — the buttons, menus, forms, layout, typography, icons, modals — that a person actually touches, clicks, and reads to get…
Design & UX
User Experience
UX
Robert KlimantCo-founder
What is User Experience?
User experience, usually shortened to UX, is how a person feels when they use a product, from the first impression through every interaction after. It covers the full journey — finding the site, understanding the offer, completing a task, getting help, coming back. UX includes design, copy, performance, accessibility, content structure, and emotional response. It is broader than UI, which is just the interface layer.
Why it matters
UX gets confused with UI all the time, and that's how teams end up polishing buttons on a site nobody can navigate. A site can be beautiful and unusable. Or it can be plain and convert at twice the rate of its prettier competitors. UX is the difference. It is also the thing your visitors are silently judging from the first millisecond — how fast the page loads, whether the value prop is clear, whether the form is asking for sixteen fields when it could ask for three. Good UX feels like nothing. Bad UX is the reason your funnel leaks.
How it works
UX work starts before any pixels get pushed. Researchers and designers talk to users, map the jobs they're trying to do, and identify the friction in the current experience. From there, the team builds user flows, wireframes, and prototypes — testing each one with real people on real tasks. Copy is treated as part of the design, not an afterthought a marketer fills in later. Performance, accessibility, and content quality are part of the experience, not separate disciplines bolted on at the end. Once the product ships, the team measures with analytics tools (PostHog, Google Analytics) and session recordings, finds the drop-offs and the dead-ends, and iterates. The cycle is research, design, build, measure, refine — and repeat for as long as the product exists.
Related terms
User Flow
Design & UXA diagram of the steps a visitor takes to complete a task on your site — from the landing page through every screen to conversion — so the team can see where…
Accessibility
Design & UXDesigning and building a website so people with disabilities — vision, hearing, motor, cognitive — can actually use it, not just open it, and so the rest of…
Design System
Design & UXA shared set of components, design tokens, and rules a team uses to design and build a product, so every page looks coherent and no one is reinventing a button…
Wireframe
Design & UXA low-fidelity sketch of a webpage that shows structure, layout, and content priorities — without color, type, or polish — so the team can argue about the plan…
Prototype
Design & UXA clickable mock-up of a website or product that simulates the real interactions — clicks, transitions, flows, micro-states — so the team can test how it…
Conversion Rate Optimization
MarketingThe practice of systematically improving the percentage of website visitors who take a desired action — sign up, book a demo, buy — instead of just chasing…
Visual Hierarchy
Design & UXThe way a page guides the visitor's eye — through size, weight, color, contrast, and spacing — so the most important thing gets seen first and the rest gets…