Blog
Articles about craft, code, and shipping without compromise.
Why we left Webflow after 30+ client projects
Two years, thirty-plus projects, from startups to a music label. The reasons to leave didn't arrive at once, they accumulated. Here's the honest version, and what we build instead.
PUMA, Figma, and Claude run their content on Sanity. So can you.
Three companies with very different problems chose the same content platform. We verified it in their source code this morning. What they figured out, and how the same system scales down to fit your business.
A letter from the studio, once a month.
New writing, recent work, and notes from the studio. Sent only when there's something worth saying.
Unsubscribe anytime
COS & CMS8 min05 Aug, 2026Why we left Webflow after 30+ client projects
Two years, thirty-plus projects, from startups to a music label. The reasons to leave didn't arrive at once, they accumulated. Here's the honest version, and what we build instead.
Lukas Horvath
COS & CMS4 min31 Jul, 2026PUMA, Figma, and Claude run their content on Sanity. So can you.
Three companies with very different problems chose the same content platform. We verified it in their source code this morning. What they figured out, and how the same system scales down to fit your business.
Lukas Horvath
COS & CMS5 min29 Jul, 2026What is a content operating system?
A content operating system treats content as structured data, assembles pages from tested components, and puts day-to-day control in the marketing team's hands. What the term means, where it comes from, and how to tell if you have one.
Lukas Horvath
Marketing4 min27 Jul, 2026What your marketing team should be able to change without a developer
A concrete list of what marketing should own on the website, what stays with engineering, and how fast each change should be.
Robert Klimant
Business & Strategy5 min21 Jul, 2026When was the last time you updated your website without asking a developer?
Most marketing teams can't change their own website without filing a ticket. Here's what the queue actually costs in dev hours, missed winners, and two-year rebuild cycles, and what it looks like when it disappears.
Lukas Horvath
